ZOOM, the original Bollywood Entertainment Channel from the Times Network is all set to don a brand new look with none other than the Queen of millions of hearts, the highly acclaimed and gorgeous fashionista Kangana Ranaut as the brand ambassador.
Speaking on her association with ZOOM, Kangana said, “I’m thrilled to be a part of this campaign for ZOOM, a channel watched by almost every Bollywood celebrity! ZOOM is entering an exciting new phase and I’m happy to be associated with such a path breaking campaign. We all know that fashion and Bollywood go hand-in hand and through my show ‘My Life, My [email protected]’, I am excited to share my experiences, fashion tips, style statements and current trends with the fans of Bollywood on ZOOM.”
The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of the consumers: Fresh, Frank and Unpredictable. Sunder Venketraman, Vice President & Product Head – Zoom, said, “Content strategy on Zoom centres around ‘Bollywood’ and ‘Trends’, which are the most popular genres on social media today. The new offerings on Zoom will be shorter format – more like the T-20 of entertainment keeping in pace with today’s new media platforms. They will vary in duration from a minute-and-a-half to seven or eight minutes to a longer format of 20 minutes; But what is certain is that the programming will really be Bollywood encapsulated through fashion, gossip, style, humor, news, music, relationships and more. He described the revamped channel on-air look as ‘fresh’ and ‘sexy’. For the very first time the audience will be able to view the exact duration of the content through a new feature the ‘Progress Bar’ which has been used for the first time ever on television.”
The new look of Zoom has been designed by Mayur Tekchandaney’ of Briefcase with the expert internal team at Zoom.
ZOOM the channel synonymous with content that reflects the latest and trendiest that Bollywood has to offer will now don a snazzy new look with a fresh twist. The channel known for its Bollywood shows like Planet Bollywood will be unveiling a whole new packaging and a slate of new Bollywood focused content under their new logo and tagline, Turn On. Besides Kangana, the presence of two more dynamic Bollywood faces, the much celebrated actor-director Farhan Akhtar and the macho actor Randeep Hooda will further add to the glamour quotient.
ZOOM in the brand new avatar is leaving no stones unturned to enthrall audiences with a mix of glamour and glitz, juicy gossip and spicy content all centered around Bollywood trends! The first step was the exclusive foot-tapping music video shot by global expert Harvey Brown, the award-winning film director, creative director, art director and set designer, who has worked on several top Hollywood projects, who also specializes in larger than life musicals. The song composed by the young dynamic duo of Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled Hotel Zoom will be unveiled on the launch day across platforms and will also drive engagement on social media. This groovy new anthem is sure to be stuck on to the lips of the fans for a long time!
While Kangana will be seen sharing styling tips, current trends and insights into her personal style statement exclusively on Zoom through the show “My Life, My [email protected]”, the multi-faceted Farhan will offer a sneak peek into his life through ‘On The [email protected] Live’ – a musical journey with his band as they perform to packed crowds across the country. Randeep Hooda’s show entitled ‘Man [email protected]’, will actually see the reticent star sharing his insights about what makes women happy — from how to interact with women to what they really mean when they talk, Randeep will tell you how to be a better man with finesse!
Zoom will also feature presenters such as celebrity blogger Miss Malini — who will bring her highly followed blog to life through ‘Kya Seen [email protected] Miss Malini’ – Singer and standup comic artist Sugandha Mishra, who can mimic 25 voices and speak eight languages, will deliver her comical takes alongwith Kevin Dave on the entertaining weekly wrap ‘Funtanatan’. Style [email protected] with Sushant Divgikar and many other exciting shows. and amongst many others like ‘Hangout @ Maddy’ with ZOOM’s very own Madhureeta. The new ZOOM will also have more properties on the channel like ‘Out of the Closet’, ‘Straight Up’, ‘Cut it @ Simi Chandoke’, ‘Quick 5’, ‘Postman’ and many more exciting titles giving viewers the best of both worlds of Fashion and Bollywood. Not to forget India’s definite guide to Bollywood with ‘Planet Bollywood’ in a brand new avatar with new hosts, Sagarika Chhetri, Teeshay, Nashpreet Singh, Monish Anand and Aradhana Nayar who will take you through the up and downs , hits and misses, gossip, controversies, sneak peak, fashion, red carpet and all that you wanted to know about Bollywood and much more.
So get set to TURN On with ZOOM for the latest heady cocktail of Bollywood and Fashion starting 26th June, 2015 @ 7 PM